UX total for all radio waves of Saarländischer Rundfunk
Ergosign led the relaunch of the SR-Online portal for the various radio frequencies.
Whether on the radio, TV, or the web: The SR is a Saarland-based focal point of regional news. After its relaunch, the SR.de Dieser Link führt zu einer externen Seite online portal is even more user-focused. The websites of the radio stations, TV channels, and SR media library, now featuring individual designs, are now available for all devices.
Responsive redesign for all radio waves
The starting point
Different designs were created for the different radio stations and TV channels of the SR. Together these designs fit into a cohesive bigger picture. To be even more responsive to the user's needs and desires, Ergosign strengthened the focus on them. The responsive approach was a challenging task due to the complexity of the project. To completely realize all requirements, we also implemented the complete frontend development.
Sucessful cooperation
Our approach
During weekly meetings, the Ergosign team worked closely with the editorial team and SR's webmasters. Intensive collaboration with external partners also took place, particularly at the stage of implementation and integration of the CMS system. We are pleased to have successfully navigated and mastered the project's challenges and that the result has been so well received.
With Ergosign at our side, we were able to significantly improve the user-friendliness and efficiency of our website and app.
Our solution for Saarländischer Rundfunk
New UX ensures record audience figures
Modernized digital platform
Clear, consistent user guidance for website and app.
Brand strengthening
Uniform UX strengthens perception and loyalty among target groups.
Increased efficiency
Improved workflows for editorial teams when handling content.
Better user satisfaction
Noticeably intuitive interactions and faster searchability.
Flexibility
Robust basis for future developments and new offerings.
SR - Saarländischer Rundfunk
About the client
The SR Dieser Link führt zu einer externen Seite is a regional public service broadcaster in Saarland and a member of ARD (German Association of Public Broadcasting Corporations). It offers regional news on its website. Furthermore, different radio stations (SR 1, SR 2, SR 3, UnserDing, AntenneSaar) and SR television can make their own program content available to the public and thus interact with their consumers.
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