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The shift in perspective from one-time transactions to sustainable, partnership-based relationships wasn’t just discussed – it was brought to life.",[1771],{"type":335,"attrs":1772},{"color":1481},{"type":20,"attrs":1774,"content":1775},{"textAlign":22},[1776],{"text":1777,"type":26,"marks":1778},"Next, Joon-Mo Lee (Director Growth Strategy, SMAL) challenged attendees to think critically with his talk: “AI can do it all – faster, cheaper, more emotional?” With a clear focus on brand identity, user emotions, and the limits of machine creativity, he questioned the typical promises made by AI – in a way that was inspiring, honest, and thought-provoking.",[1779],{"type":335,"attrs":1780},{"color":1481},{"_uid":1782,"media":1783,"video":41,"headline":41,"component":354,"aspectRatio":355,"preserveAspectRatio":45},"94cb0395-ba01-4945-9f3e-cf59f2d5b406",{"id":1784,"alt":1785,"name":41,"focus":41,"title":41,"source":518,"filename":1786,"copyright":518,"fieldtype":43,"meta_data":1787,"is_external_url":45},62784253144566,"Ein Mann hält lächelnd einen Vortrag mit Mikrofon","https:\u002F\u002Fa.storyblok.com\u002Ff\u002F180740\u002F1920x1080\u002F49f50b1e00\u002Fdxconf-toni.jpg",{"alt":1785,"title":41,"source":518,"copyright":518},{"_uid":1789,"intro":1790,"content":1809,"component":385},"af8c61d8-b470-41c0-9ec3-1f34da823916",[1791],{"cta":1792,"_uid":1793,"text":1794,"headline":1798,"component":319},[],"bcf9f3a4-6b1a-4326-a524-e6d8b694f140",{"type":17,"content":1795},[1796],{"type":20,"attrs":1797},{"textAlign":22},{"type":17,"content":1799},[1800],{"type":20,"attrs":1801,"content":1802},{"textAlign":22},[1803,1807],{"text":1804,"type":26,"marks":1805},"Platforms",[1806],{"type":316},{"text":1808,"type":26}," in transition",[1810,1834],{"id":41,"_uid":1811,"content":1812,"component":384},"97706e89-b9e4-4fb7-b4d7-16de4780a6be",[1813],{"_uid":1814,"text":1815,"headline":1833,"component":346},"4b30816c-c3ec-48f2-93c4-f01f5817a660",{"type":17,"content":1816},[1817,1825],{"type":20,"attrs":1818,"content":1819},{"textAlign":22},[1820],{"text":1821,"type":26,"marks":1822},"After a short coffee break, Tobias Zapp (Principal UX Designer & Head of DXP, Ergosign) illustrated how Digital Experience Platforms (DXPs) can be made ready for the AI era. 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